Founder led
When the founder is the hook.
Direct-to-camera launches that turn conviction into a watchable opening line.
Product led
Let the product do the talking.
Screen-first launches where the demo carries the story end-to-end.
Animation led
Stories that have to be drawn.
Motion design and frame-by-frame craft when live action can't get there.
Founding team
The team is the proof.
Multi-founder launches that turn headcount into credibility on camera.
Actor led
Casting changes the ceiling.
Scripted, performed, directed — launches that read like short films.